The Internet and Direct Response Marketing
Nobody denies that direct response marketing is going through one of the toughest periods in its 50 year history. This stable stalwart of focused advertising is losing its viewership, which is causing a whole host of issues down the line. Media costs are higher, the return is smaller, and the economic downturn isn’t helping matters. But at least some marketing leaders are not throwing in their chips. For instance, a recent video put out by the 60 second marketer recommends a hybrid approach of TV direct response with internet marketing. This is the kind of against-the-grain thinking that we love to report on this blog. Rather than resist the trend, why not maximize your results by having the best of both worlds?
How to Make Money with Banner Advertising
Banner advertising on the Internet is one of the oldest forms of web-based ads, and it is one of the least effective in terms of click-thru rates. However, banner advertising still works, and its click-thru visitors tend to be highly-motivated shoppers.
Check out this informative video about how to make money with banner advertising. The main take away I had was that banner ads must be clean, short and sweet, and not confusing. Anyone trying to bring in more visitors to their website, whether its computer related, selling the hottest HDTV, or simply a news site can easily implement a banner ad strategy without cause of worry.