What’s in a Keyword?
Keywords play a major factor in SEO and search engines in general, but the question is are keywords for the search engines or the visitors? The visitors are the ones who are trying to find your site by typing in a keyword, but the search engine is the one locating your site and delivering your site to the visitor based on the searched keywords. Therefore I would have to say, keywords, visitors, and search engines all work hand in hand, but if you focus on the visitor and not the search engine, then you will reap greater rewards. What’s in a keyword? A webmaster should have a plentiful of quality and researched keywords, which becomes the sites core. To receive a good balance of keywords you need to think like your visitors or know how your visitors think. It boils down to research and tracking your visitors. Tracking visitors on your site is business-wise and is not an unethical practice, it’s your website (business). In an offline business you are well aware when a visitor opens the door to your business and comes in the store, the same applies online.